An intimate peek inside my rebranding process after 6 years on social media.
The Rebranding Overview
I’ve been absent from my blog for the last several weeks.
If you’ve been following me since the beginning (you’re a gem), you’ll immediately notice that my blog’s name is different, the photos are changed, the mission is rewritten, and the URL showcases my blog has become its very own website. Yes!
I’m so excited to share the major news and welcome you all to the new and improved version of this space!
Think Outside The Toaster has permanently become Camille Outside The Box.
Let me just start by saying, it’s been a major effort. Both in determining the path of my content going forward AND turning my WordPress.com blog into a WordPress.org self-hosted site. (A major move for a little URL change.)
The rebranding has been a major project that I’ve been hustling to complete in the midst of my 9-5 job in project management. The change in focus has entailed some heavy brainstorming sessions and a lot of blog name iterations. (Think lots of virtually crumpled notes in Notejoy.)
Where Did The Rebranding Start?
I was experimenting with my social media on April Fool’s Day (that would figure) and decided to shake things up with a selfie post. I don’t typically post selfies. (Or at least I didn’t until this point.) As I was editing the brightness and warmth on the image below, I thought, “This is the one time I’m doing this. Once in a blue moon. Selfies are stressful.” I figured if I hated it, I could just take the post down.
In writing the caption, I wasn’t funny or witty. I wasn’t offering the meaning of life. The post was raw and vulnerable and a place for me to describe the way I wanted to change and step out of my comfort zone. I wanted to step outside of my box.
View this post on Instagram
It’s a weird time if I suddenly start posting my random selfies. I take some selfies here and there and never post them. To be honest, I pick them and myself apart a lot….How could I be so mean to myself? I don’t think it’s an easy answer for why we have the mental chatter we do, but personally I’m just opening myself up to practicing more self-love and getting out of unhealthy thinking styles in ongoing #therapy and giving myself more freedom to post what I want and not care what googly face I’m making. This is my space and I’m doing what gives me a sense of hope, happiness, motivation and control 🤪🤪#mentalhealthmatters #digitalnomad #ｔｈｏｕｇｈｔｓ #counseling #lifestyleblog
Following posting that photo, I felt…good? I felt like I was engaging with my own content and therefore giving something of actual value that people could truly connect with. The analytics showed comments, profile visits, and a higher percentage of reach from those who weren’t even familiar with my account in the first place. For me, the interaction was something novel. It showed me something…
The Lesson I Had to Learn
Speaking from the heart and being vulnerable allows you to connect more for being human. It’s a 6-year lesson on social media for me. It’s also a lesson that’s easier explained, than acted on.
I’ve finally committed this lesson to heart.
Through a selfie, I found the content that I should have been using to connect with everyone all along. While it wasn’t the easiest content to write, it was content that actually gave people something to engage with.
Going back, my content on Instagram and the blog has been less personal from the beginning and largely unfocused. Initially, it was solely based on the topics of food and travel. Over time, it fluctuated between travel reviews and destinations, in addition to recipe testing. For all the back and forth, I never put a passionate pin in my content or my audience. No one knew what I was about. I didn’t even know what I was about.
Overall, it was a major disconnect in engagement for both sides.
For the last six months I’ve been an editor for a real estate blog. The blog posts are geared toward corporate executives. The only real way to connect is to hone in on your customer avatar, while also looking at your knowledge base and meshing the two, where both the creator and audience are considered. I took this lesson and applied it to my personal blog.
What Advice Can You Takeaway?
You have to know who you want to read your content, in order to write engaging content. And, in order to write the engaging content, you need to dig deep and focus on who you are.
Ask the following questions:
- Where do I find purpose in my life?
- What direction is my social media going in?
- Which direction do I want my social media to go in?
- What do I want people to feel in coming away from the material that I create on my [insert platform here]?
- What topics am I passionate and knowledgable about?
Thus, this journey in learning has brought me back to rebranding Camille Outside The Box.
What Is Camille Outside The Box All About?
I elaborate and define (meaning I truly give a dictionary definition) of my blog name on my home page.
The mission and focus of the blog is to be a self-development space for curious, inspired, entrepreneurial minds who are looking to be their best selves. It focuses on giving guidance to grow, and advice for professional betterment.
Do you ever feel the following?
- Need support and advice in creating a business
- Want to learn new things with actionable content and advice
- Need inspiration to “color outside the lines” and be creative
- Are seeking lasting connections with others
- Want a space that truly features your voice
- Are seeking to grow personally and professionally
If so, this is completely a space for you.
The mission is to cultivate a growing community of people seeking growth and becoming their best selves.
All of this came from a selfie. I’m thankful for this journey.
If this resonates with you, I want to invite you to be a part of Camille Outside The Box.