The job of a startup founder was never meant to be easy, but it shouldn’t have to be your biggest headache.
It’s time to create and unleash your ideas into the world, grow your customer community and scale your innovative potential.
This blog is meant to be your resource to get answers to the questions you’re asking.
I’m here to be a sounding board. Want to share your questions or vent on startup frustrations? Book a Sounding Board Call.
Let’s communicate in cyberspace. One way or another.
Are You Spinning in Circles Trying to Figure Out What To Do Next?
As a startup founder, you might have quickly realized – it’s hard plugging away in endless hours each day, trying to move the needle on your game-changing idea and business.
It’s even harder doing it alone.
As an early-stage startup founder, you want to build your product or service with intention, attract the right beta users and early customers, validate your idea early, pivot, and scale with confidence – all without breaking the bank.
We’re going to get you from concept to customer with heads held high!
Who Is This Space For?
Are you an early-stage founder looking for guidance from an experienced founder sounding board when initial development is tough and the answer to every question leads to 20 more questions?
Do you find that every other startup you hear about seems to be gaining traction and attracting users and getting dream investment funding – except for you?
Do you want the knowledge that helps your product stick in the marketplace, your marketing copy to get heads nodding, and your landing pages to be buzzing?
How To Build Your Startup Process
I built this website to answer startup questions. Again, the ones that lead to 20 more questions.
The blog posts here are carefully curated to answer the questions founders like you actually ask.
Here’s the process I want you to come away from within this space and how to craft your priorities in assembling your startup in its early stages.
Phase 1: Self-Assess
Examine yourself. You’re the critical piece, my Founder friend. Analyze your strengths, your values, strengths, and beliefs for what you do.
Early in your journey, look at goals in business operations, streamline tasks and systems and work through strengthening existing beliefs and combating limiting beliefs.
Once this happens, you can step into the spotlight is the strong founder you are meant to be.
Phase 2: Build
From there, internally review iterations for your product MVP, assess market fit and build your assumptions to test in the marketplace to work smarter and leaner.
Audit your marketing system and messaging and work to craft foundational marketing materials. This includes web content, and social copy that gets the attention and builds the rapport of your early-stage audience, professional supporting network, and prospective customers.
Tighten your messaging for sales calls, discovery sessions, demos, and pesky cold outreach tactics so they don’t seem so cold and dread-inducing.
Phase 3: Validate
Growth with marketing and sales means nothing if you don’t have a solid foundation to nurture and achieve validated learning with your early customers and save valuable resources along the way.
Work on crafting your onboarding, relationship building, and feedback process. Whether early MVP beta testers or initial customers, it’s vital for you to get and translate their testimonials and feedback into updates and market validation of your concept.
All this happens while bulking up your marketing messages to attract and scale with certainty.
Your Startup Resource
My blog and I are in your corner.
Trust me, I’ve been on countless teams that have asked the same questions. You know the ones… The ones that never end because you’re disrupting the playing field, selling uncertainty, and paving the road into the unknown – all while reinventing the wheel.
I’ve worked with multiple startups across the real estate, education, and software as a service (Saas) industries as an Operations Project Manager.
I’ve had the immense privilege and honor to work with big names in coaching in both social marketing and real estate.
I’ve also started early in my own entrepreneurial roots at 8, growing up making and selling confections and cakes to high-flying corporate elites. I owned my own personal chef business out of my kitchen in undergrad, making consistent 4-figure months, on a literal dime.
My first business concept gained over $50k in angel investor funding before it was even incorporated, had a social media profile or a landing page.
Trust me when I say that I know your hustle and drive. I come bringing my passion and know-how from multiple industries and perspectives.
I know I can help steer you in the right direction with blog posts and resources here.
I want to help you build out a strategy to play the long-term game.
Because who ever said, “Let me go into business for one year.”
Said no one. Ever.
Let’s look at the long-term.
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