In early summer, I came across Jewel’s Instagram account, @lifecoachjewel, which was chock full of empowering mindset tips. Her vibrant feed, raving client testimonials, and brain-based approach made her a memorable, inspiring voice on my feed.
First off, I wanted to get in touch to ask questions on brain-based coaching.
Second, I wanted to know the strategy behind how Jewel was able to scale her business, including her milestones of working with major mastermind groups, while still fully dedicating her time to helping as many people as possible to achieve their goals.
Not only that, but reaching multiple figures without a website, without free content, and no fancy technology setups.
You heard right!
So, how has she accomplished it all?
First a little about Jewel:
In meeting virtually, Jewel introduced herself as a 24-year-old business owner residing in Flint, Michigan. She graduated from college two years previous, where she studied psychology and sociology.
Her interest was strongest when it came to evolutionary psychology and the concept of behavior change, which she has applied whole-heartedly to her coaching business.
When she’s not working with clients, she enjoys community volunteering and rollerskating.
We sat down to talk about the growth of her business and how she has scaled her business massively in just the first year alone.
Camille Outside The Box: Tell me a little bit about your business. What do you do + how long have you been doing it?
Jewel Hohman: I help people become the person they want to be through brain-based coaching. I have had a coaching business for 1 year, but I have been practicing coaching for over 2 years.
What was the turning point in realizing, “It’s happening, I’m starting a business”?
I realized I could go to graduate school and maybe end up enjoying what I did for work, OR I could go all-in on the career I wanted. Fear and all, I decided to go all in.
What is Brain-Based Coaching?
In your coaching practice, you focus on brain-based coaching. What is it about this approach that sets you apart from typical mindset coaching methods?
Many of my clients come to me wanting to show up more confidently at work, they want to feel more connection to their partner, or they just want to follow through on a work out or a morning routine. I take my knowledge about the brain from my degree and use it to help my clients understand their brains. By learning about their own brain, my clients learn how to think and feel differently about themselves in their lives. I coach them at the root cause of all their feelings, actions, and end results which is their thoughts. Approaching their problems at the root cause, helps them do the actions they want to much more easily. Over the 6 month period of working together, my clients think, feel, and become who they want to be through understanding the root causes of their behaviors.
You work with clients in a wide age range. Do you find this presents a challenge at all or do most clients have the same overarching needs?
Everyone has a human brain. Whether my clients are 14, 27, or 46, I can help them better understand how their brain works, change their subconscious thoughts and become more of who they want to be. I do find that many of my clients struggle with not reacting to feelings, judging themselves, following through on the plans they set for themselves and creating the feelings they want (i.e. motivation, connection, etc).
You’ve rocked it so far in filling your available client slots. How many clients do you manage at once, and what is a typical week like in managing your schedule?
In my coaching world, a full client list for most of us is 20-22 clients. I plan out everything I am going to do through block scheduling on google calendar. I plan my 30-minute lunches, when I go live when I answer messages. During the week, I schedule large blocks of focus time and put specific tasks at specific times in those blocks of focus time. I could explain how this makes it easier to access the executive part of your brain, but I’ll save that for another time!
Strategy on Getting Paying Coaching Clients
What has been your process in getting your clients on board, without a website?
I met people, shared value on social media, and showed up certain in what I offer. In the beginning, I had to be conscious of feeling graspy when I did these three things. I undercharge my people. I don’t undercharge a lot but I do undercharge. I never made my price mean anything about me personally. My people get a winning the lottery experience and then they rave about it.
What have been some limiting beliefs you’ve encountered yourself or within interactions with others in getting your business off the ground?
I had people tell me I didn’t know anything about life because of my age. I had a local coach tell me to “wait a few years before trying”. At first, I really did believe that no one was going to want to work with a 23 year old coach. When I was believing this about my age, I binged everything I could get my hands on. I spent so much money on so many certifications and so much time learning instead of taking action. It is kind of funny to think about now/a whole year later. I coach people on their brains. I never give advice. I never needed “life experience”. I had everything I needed to change someone’s life the whole time. Embracing this has allowed me to adopt this new belief: People want to work with me because I have created amazing results for myself and my clients at 24 years old.
What are some key ways you stay motivated in what you do?
I am playing the infinite game. It doesn’t matter if I have a “bad month” in business, I am all in on this being my career forever.
How Do You Scale Your Coaching Business?
You’ve recently become a professionally certified coach through the Life Coach School. What can you tell us about that program and how this certification helps you as a coach?
This program is the best coaching program in the industry. I am humbled and honored to be one of The Life Coach School’s graduates. The program teaches people how to coach on the root cause of people’s issues. I was already coaching clients, making money, and having client success when I joined this certification, but this certification made me an even better coach. I now help my clients and myself see results even faster because of this certification.
Who is your industry idol you look up to, and what would you advise others in seeking out a mentoring figure?
My industry idol is my coach Stacey Boehman. She does everything she teaches.
What was your experience like in the 200k Mastermind? How did you qualify and what tips can you share on participating in a “mastermind group”?
I qualified for my mastermind by coaching myself and getting coached. It really was that simple. It wasn’t easy qualifying for it. At times it was really hard, and I would embrace where I was because of coaching.
The coaches in my mastermind are helping a lot more people and making a lot more money. I am totally in the advanced room and sometimes it is uncomfortable.
I encourage all of you to sign up for the advanced room anyway. Join the mastermind that has people doing things you want to do. Once you are in, decide you belong. Decide you are one of them.
If you can spill any details, what’s next for you and your business? (Feel free to be as general and brief as you like here!)
In the next couple of years, I am going to specialize or “niche down” even more. I am also going to create a program for group coaching, so I can serve more people at one time just like my fellow masterminders.
How can people get in contact with you and set up a consult?
My website is under construction, but people can use my Calendly to schedule a free 1-hour consult to talk about their mental blocks.
How Do You Start a Coaching Business Online?
To close here, what are your top 3 actionable tips for others to take the first steps toward becoming a coach? (This can include certifications, courses, online business tools, specific questions for people to ask themselves, websites, books, free resources, mindset advice… the sky is the limit.)
1. Learn a coaching method. Whether that be through a certification (I recommend The Life Coach School) or through a podcast or a book.
2. Coach free clients. The best way to become a coach, the best way to know you can help people, is to coach them and help them.
3. Just get started. Announce that you are a coach and make offers to help people. Tell stories of things you have learned, share about a coaching concept you learned.
Worry about the bells and whistles later. Worry about the website, Facebook ads, freebies, etc later. Let me be proof that these don’t matter in the beginning. I am almost at 50k in my first year in business, and I don’t have anything like that. Plus, the year ain’t even close to over yet!
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