Disclaimer: As a heads up, there may be affiliate links below where if you click and purchase – I earn a small commission, at no additional cost to you. My disclaimer policy is long, boring, and located here.
Curious about what you need on starting a business website or kickstarting your email marketing?
I’m giving you the nitty-gritty, straightforward info, and advice on what works based on what myself and other businesses have tried and tested.
These are the resources and services I am SUPER familiar with and wanted to give you the 4-1-1.
There is so much information out there on what to use and when to use it.
These business tool recommendations answer some of THE most common business questions I get in my contact form and DMs.
Website Platform
WordPress.org
I fully recommend WordPress for any type of blog. Even for e-commerce and other future ventures in promoting digital goods and course creation.
My site is a self-hosted option on WordPress.org (note: not WordPress.com!).
I’ve worked with others on Wix, BlogSpot, Square Space, and Shopify.
WordPress is hands down the best for monetizing, design freedom, no weird Terms and Conditions keeping you in line, and other issues that can cap your success later.
Hosting
Bluehost
Some of the cheapest hosting out there. I recommend Bluehost specifically for your first year of hosting. Then I recommend moving up to the next host (below).
Bluehost is insanely cheap and if you are working with pennies and want to make your dream happen without the major costs, this is your go-to.
I have used this with previous IT web design clients on a budget and it has helped keep their costs low.
SiteGround
This is the hosting service I currently use and have been using for about a year now.
They are faster hosting than Bluehost, but about twice the cost monthly after their startup special pricing.
I recommend SiteGround for new bloggers who have the money to budget for this on initial setup, and any bloggers in their second or third year of hosting their blog.
Web Design
17th Avenue Designs
I don’t make it a secret that my web design is from Etsy. I picked this seller for their gorgeous themes that were all business and also eye-catching.
My theme is the Uptown Theme which is made for entrepreneurs.
You can check out designs for food blogs, fashion websites, photography portfolios, and other new themes here. They are always coming out with new designs and Kate offers free development support after you purchase.
(Take it from someone who’s worked in IT – help after design purchase is kind of hard to find.)
Web Repair
iMark Interactive
Grayson Bell literally saved my site.
I remember when I broke my site with caching plugins and thought I had ruined all my hard work.
Grayson came in an hour and remedied. He’s great with giving quick feedback to questions and I recommend it to any WordPress site owner.
You can repair your site improve site speed, change your domain URL (it happens sometimes and you have to change this correctly!), move to a new host, make your site secure (HTTPS) and do ongoing support plans (their most popular service) as well as many other services that are ESSENTIAL.
Legal
Terms Feed
You can’t launch your site without a Privacy Policy, Terms of Service, or Disclaimer Policy (for affiliate marketing).
In fact, if you’re a blogger (several of you are seeking advice on my blog), you can’t even get into ad networks like AdSense without them.
All my policies are from Terms Feed, and I like that I can go back and edit them, redownload and update my site easily in their portal, and for free.
Entrepreneur Legal Corner
If you’re ever thinking of doing freelance or client work, Mariam over at Entrepreneur Legal Corner offers bundles of legal policy templates.
Her templates are easily plug-and-play and she shows you how to edit and customize the fields for yourself.
There’s a lot of bumps in the road when you work with others online, and it’s super important to protect your rights, work, and terms of service in negotiations – especially for the work put in for sponsored posts.
Do it right from the start and protect yourself. (I’ve heard some awful stories in Facebook groups. Do what you can now.)
Images
Deposit Photos
You can read more in my post here about why I choose to go with Deposit Photos.
The short story is that I get quality photos that are more unique, are not illegally shared (you can pay thousands for incorrectly shared photos from popular commercial use sites – more details in the post above).
This service is WAY cheaper than Shutterstock and I get the photos I need on a custom plan. (Cheaper than their other advertised plans even.)
Email Service Provider
MailerLite
I only recommend one here. And trust me when I say I’ve tried a lot.
This is one of the top questions from new bloggers. Here’s the rundown.
I don’t like MailChimp (not intuitive and easy to use after years working with it), not a huge fan of the ugly forms and wonky setup of Active Campaign, and ConvertKit is WAY TOO expensive.
What do I use?
Mailerlite. I get fair deliverability and free use for up to 2000 subscribers. Let’s
It’s easy for me to integrate into my site and I can easily organize my opt-in and offer forms (which are gorgeous) and do multiple and different forms on specific pages.
Hehe, we love marketing.
I’ll continue to add additional products and services here as I come across courses, tools and items that really and truly help!
Have questions on your startup and the tools you need? Book a free 30-minute consult here on my calendar, and let’s talk about your tech stack and existing resources.
I’ll help you form a strategy and next steps.